The Oliver Gallery Artist Co
- Got 5-10 additional sales daily
- 9x their return on ad spend (ROAS) over a six month period
The Oliver Gal Co. contacted Weby looking to increase their online traffic and grow their web sales. Based on our initial audit, we noted that their product was highly visual and was tailored to a specific audience that shops via Instagram ads. Also, given their Average Order Value (AOV), we noticed that we could focus our efforts on high-converting audiences and get 5-10 additional sales daily, we could then grow their sales by 500% YoY.
We noted that their sales came primarily from highly populated areas where apartment living was popular and the likelihood of purchasing wall art was higher than in lesser dense areas. Using geo-location data, we focused our advertising dollars on those areas where we could measure and scale opportunities.
Hyper-Focused Marketing To Avoid Spillage In Areas That Don’t Sell.
Social Media Placements
As Facebook Advertising opens us channels aside from the traditional News Feed to have more placements for advertising, Weby worked closely with the content team at Oliver Gal to tailor custom ads specific to different channels.
These included ads for Facebook News Feed, Facebook & Instagram Stories, Instagram Explore, and Facebook Messenger. Since Facebook Advertising prioritizes quality & engaging content, we developed videos to lower cost-per-clicks (CPCs) and increase the quality of prospecting (% of Video Views).
Creative media for the campaign.
Tailoring ads for specific networks & placements allowed for this account to optimize for delivery to the right people at the right time. Synchronizing campaigns to deliver at certain locations and based on their interactions, we then delivered retargeted ads to warmer audiences. The ability to constantly optimize the sequence of delivery allowed this account to an incredible 9x their return on ad spend (ROAS) over a six month period.