What customer needs are we fulfilling and what’s already out there? A time to understand the market, map out potential competitors and learn from existing ones.

Meeting stakeholders and understanding your business needs is crucial. This involves analyzing significant documents, having meaningful conversations with your team on the trajectory of your business, understanding budgetary constraints, establishing goals and expectations, and agreeing on some key metrics that define success.

Stakeholder interviews play a crucial role in truly hearing their perspectives and gaining a deep understanding of their needs. By engaging in conversations with users, staff, and relevant individuals, we gather valuable insights. We combine market research and stakeholder input to craft thought-provoking questions that encourage thoughtful responses.

If you have an existing product, we want to understand how people access, browse, and interact with your product. This enables us to identify pain points and successful user journeys without unnecessary changes to high-performing project components.

Defining personas and understanding their user journey and current challenges is crucial for outlining an effective design. Each persona represents a distinct user type that may interact with our product.

Once we have gathered sufficient information, we can draw a conclusion. This conclusion, however, remains a hypothesis until it is developed and put into practice. The discovery phase aims to define these hypotheses, forming the foundation for our future product. It is upon these ideas that the product will be built.

User journeys are the paths users take to reach their goals in an app or website. The quicker and easier these paths are, the better your product becomes. Now, there are countless options, but there are definitely some paths that are better than others. And guess what? We excel at mapping them!

We outline the essential information that should be incorporated into the product, providing us with a blueprint for the design structure. This blueprint serves as the foundation for creating wireframes and sitemaps that shape the project.

To translate high-level design concepts into testable artifacts, we use lo-fi prototyping. It focuses on functionality rather than visual appearance, often targeting specific features rather than the overall app experience.

Wireframing is the process of designing a digital product at a structural level. It considers user needs and journeys, and is commonly used to lay out page content and functionality. Wireframes establish the basic structure of a page before applying visual design or content.

Staying current with trends is crucial to ensure that designs remain relevant. Each industry has its own design expectations that users subconsciously anticipate.

Exploring different UI design directions allows us to uncover the ones that truly resonate. During the look & feel phase, we embrace a collaborative approach to define the vibe that best suits the product, drawing from our research, your feedback, and our creativity. This ensures a cohesive and impactful design that aligns perfectly with your vision and business objectives.